Abstract: the traditional entity enterprise cannot rely on a single line of market of enterprises economic growth. In order to deal with the impact of the "industrial revolution", the major traditional entities are seeking a new way to ensure the effective growth of the economy.

OFweek industrial network news: textile machinery parts industry can be described as one of the earliest domestic market mechanisms of the traditional real estate industry, but also by the industrial Internet revolution has the greatest impact on the industry. China reports hall a statistical survey data show that under the impact of Internet e-commerce and mobile Internet, e-commerce, more than 60% of the traditional textile machinery fittings enterprises under the traditional line market product orders decline, 40% of the textile machinery fittings enterprises have begun to try and mobile business integration and development.

Industrial 4.0, the rapid development of the Internet economy caused the industrial Internet revolution ", this bottom-up economic reform to the traditional entity industry development produced unprecedented impact, the most obvious trend is: the traditional entity enterprises have been unable to rely on a single line under the market to achieve the enterprise's economic growth. In order to deal with the impact of the "industrial revolution", the major traditional entities are seeking a new way to ensure the effective growth of the economy.

In order to seek a new way to ensure the effective growth of the economic efficiency of enterprises, many textile machinery accessories enterprises will hope pinned on a mobile marketing, trying to through mobile marketing of this new marketing model, open online product sales channels, for enterprises to win sales promotion. Then, the mobile marketing efficiency, precise marketing mode can bring hope to the traditional textile machinery parts enterprises?

Report pointed out that the biggest advantage in mobile marketing is the breakthrough of the traditional marketing by the drawbacks of the limit of time and space, the "fifth generation" media information dissemination of marketing mode, can more accurately the enterprise product information push send terminal target audience, so as to to build a efficient communication bridge between enterprises and consumers, to help enterprises to fully tap the potential clients, drive the promotion of sales of enterprise products.

For the traditional textile machinery and accessories business, although for a long time the growth of economic efficiency of enterprises rely on markets in the traditional line, but the arrival of the "industrial revolution of the Internet" let the situation changing rapidly, e-commerce, mobile Internet business has become new economic growth point in traditional textile machinery and accessories business. Therefore, actively carry out mobile marketing is not only the economic benefits of an effective way to promote traditional textile machinery and accessories business, is a breakthrough in the future development of the enterprise.

However, regardless of the model or the information content, mobile marketing is different from the traditional marketing mode, so traditional textile machinery and accessories business in the process of developing mobile marketing to master the information needs of the target audience groups, analysis of the group characteristics of the target audience, for to the target audience groups push enterprise and product information, to be able to obtain better marketing effect.